I designed the FoodAid donation platform, a Chaldal initiative in partnership with USAID, to provide an easy and transparent way for people to donate and support vulnerable communities in Bangladesh.
Industry
Nonprofit Organisation
Scope
Website
Duration
2 weeks
My role
UX/UI Designer
Project Overview
FoodAid is a donation platform by Chaldal, a leading grocery e-commerce company in Bangladesh, in partnership with USAID. The platform was created to provide a seamless way for individuals to donate towards feeding families and supporting vulnerable communities.
As the UI/UX Designer, I designed the platform with the goal of making the donation process intuitive, trustworthy, and impactful, while maintaining Chaldal’s brand identity and USAID’s credibility.
Objectives
- Build a user-friendly platform where visitors can easily donate.
- Showcase transparency and trust by highlighting impact metrics (e.g., cost of feeding families, reach of donations).
- Ensure the brand story and mission are clearly communicated.
- Design a responsive interface that works across devices.
Design Highlights
- Clear CTAs: Donate and Ask for Aid.
- Impact statistics and pre-set donation tiers (e.g., ৳708 feeds one person for 2 weeks).
- Real beneficiary images to evoke empathy.
- Mission & Vision sections to reinforce trust.
Outcome
A responsive, user-friendly platform that makes donating quick, transparent, and impactful, strengthening Chaldal’s role in humanitarian support.